"Design has never been a static practice.
But I don’t believe in revolutions. In fact, nothing is ever truly a revolution and we should be aware of that. The very concept of revolution is as romanticized as the one of disruption is glorified.
What seems a revolution to an untrained eye, is in fact a series of events and factors that determine each other. One only has to zoom in. Those who call it simply a revolution, often don’t see the more granular nature of such events.
Every 'new' thing is not only strongly dependent on existing context, it is born out of it to the point that it is in a way incorrect to call it new.
The higher aim of our design and development process has always been to deliver a transformational experience for people, a transformation through emotions and sensations. Every day we try to get just a little bit better at it.”
(0) item